Missguided is a UK-based multi-channel retailer selling clothes aimed at 16-35 year old women. The company's collections include tall, petite, lingerie and nightwear ranges. Sales for the financial year ending March 31, 2017 were £206 million, growing 75% year-on-year. Missguided's headquarters were in Salford, Manchester for most of 2015, but have since moved to Trafford Park where the company claims to have the 'coolest office in the world'. Missguided have also launched a menswear brand called Mennace, delivering through their website.