Bershka was set up in 1998 as an innovative fashion retail concept which targets the youngest hipsters in the market. There are more than 1,000 Bershka stores in 68 markets.
Bershka's urban hip style characterises its spacious stores to create a meeting point where customers can find a blend of street fashion, music and art. Shopping at Bershka means immersion in the very latest fashion trends.
Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, hasconsolidated its brand image in 100 shops;Today, 15 years on, the chain has over 910 shops in more than 64 countries, with sales representing 10% of the total revenue of the group. Bershka has a sales area of over 338,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops.
Bershka shops are distinguished throughout the world by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to th arrangement of the goods inside. Bershka selects the best commercial sites in each city and positions itself in the most notable areas of the main shopping centres. Unique buildings are often chosen, which the Bershka architectural studio refurbish and adapt to its brand image and philosophy.