In 1971, three textile specialists decided to exploit a new fashion trend: women’s trousers. The Pimckie brand was born, introducing France to the concept of the short supply chain.
The old system was turned on its head! Instead of offering two collections each year, Pimkie gave women what they actually wanted, in real time!
Walk-in stores, trousers and mini-skirts marked the end of uniformity and tore up the fashion rule book.
It was in this context that the first Pimckie store opened its doors in one of the main shopping streets in Lille city centre.
In 1983, Pimckie became...Pimkie, lighter and more feminine!
Gradually, Pimkie expanded all over France, and had a hundred stores by the end of the ’80s.
Driven by its success in France, the brand began to seek new customers further afield.
In 1988, it opened its first store in Germany, in Heidelberg.
In 1990, it entered the Spanish market, setting up in Seville.
In 1994, it arrived in Italy, opening a store in Turin.
By the end of the 1990s, Pimkie had 429 stores in 9 countries.
In 2013, Pimkie unveiled its new visual identity and new store concept. The brand highlighted its modern image and introduced its new loyalty programme.
Pimkie’s new approach was intended to attract all women who love fashion.