Founded in 2009 by Nitin Passi, Missguided is a global fast fashion retailer. The British brand is an excellent example of ultra-fast fashion, as it prides itself with creating up to 1000 new products a week for its 'babes'. Missguided is heavily influenced by social media and streetwear, sometimes a little too much because the brand was recently sued by Kim Kardashian for copying her outfits.
Due to the bold tone of voice and innovative social strategy, the e-commerce vendor has experienced rapid growth over the last few years. Missguided's fresh and vibrant online store is committed to keeping abreast of the latest trends in order to provide its customers with the best in the fashion world. Since 2009,
Missguided has quickly established itself as a reputable and reliable company that is able to stand up to the most famous online fashion retailers.
Favoured by fast fashion at fantastic prices, Missguided is proud to provide its customers with the key look of the catwalks, inspiring women's fashion. Unlike many other online retailers it does more than just sell clothes. It wants to point you in the right direction, giving you helpful and useful advice and tips on fashion.
Missguided believes that fashion is a right, not a luxury!
Sales for the financial year ending on 31 March 2017 amounted to £206 million and had increased by 75% year-on-year. Missguided's head office was in Salford, Manchester for most of 2015, but since then it moved to Trafford Park, where the company claims to have 'the coolest office in the world'. Missguided has also launched a menswear brand called Mennace, supplying it through its website.
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